Case Study # 1 Managing in the Digital World: Apple Computer by:Cindy Anonuevo

1. Given the pace at which technology is converging (e.g., phones, music players, cameras, and so on), what do you think is next for Apple?

 As given the pace of the technology in Apple converging e.g phones,music players,cameras and so on,I think the next for Apple is were you can insert iFlash with webcam that’s my opinion only,but I don’t know and people about is what happens next for Apple?Who knows for that,we will see it for next decades in industry.Nothing is impossible for Apple.

2. Apple has had many “near-death” experiences throughout its history. Is Apple now here to stay?

Even if Apple had many “near-death” experiences throughout its history, Apple can here to stay because of what Jobs contribute to the industry.As what we see how they redesigned and renamed of some products to prove a market place success.The “near-death” experiences throughout its history they still strive hard to survive and stand out through the industry. And make products for the next decades.

 3. Jobs has been the catalyst for many of Apple’s successes (and failures). Can Apple survive without Jobs?

 All we know that Steve Jobs is the co-founder of Apple’s successes,but even if he stepped down from his role as CEO still their someone can lead the company,but eventually What would happen to Apple,that’s the company now faces that scenario.There’s a lot of question’s What happens years from now or maybe sooner.Can Apple will keeps its mojo as the tech company that made an incredible comeback and change in nearly every industry?Can the new CEO lead the Apple company? Jobs has been the Apple’s front man since he return to the company.As the day to day operations for years of his health the public is now just beginning to get attention.The one who lead the company.There’s is no more ‘Steve will still be involved with strategic decision,to point at when something is deemed a success or a failure and with future products,services.The loss of energy,loss of drive and making decisions rather than the engineers.Finally,Apple can survive without Jobs because one thing that’s for sure is that Jobs has left Apple with a foundation to build on its successes.Still ahead of it’s a new campus set to continually aggressive plan to expand its products and set up to sell an ever increasing of music and software.What comes after that ,only Apple knows.All I can say Apple will survive without Jobs because of its successfully foundation that will bring to next and several years.